Main > NUTRACEUTICALS > Krill Oil > Co.: CA. N. (Producer/Patent) > Markets> > NutraCeutical Products

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First target market: nutraceutical products. As the first company to offer the true krill oil that optimally contains all the naturally occurring bioactive ingredients like Omega-3 fatty acids (EPA & DHA) functionalised with phospholipids, esterified astaxanthin and a novel flavonoid. Co. is advantageously and strategically positioned to penetrate this growing market.

This growth is based on a sustained increase in demand for products that are scientifically proven to help maintain optimum health, delay aging, improve the physical, mental and emotional quality of life and enhance normal and healthy brain and neurological function. The demand is particularly stimulated by baby boomers, who demand access to functional nutritional products to maintain health and vitality.

A study published by Burrill & Co estimated the global market for nutraceutical products at over US$128 billion in 2001 and noted a 7% increase over the previous year. The study also confirms that the United States is the largest market for such products


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